In 1962, a man named Giovanni Rana opened a pasta factory. This went on to become one of the most successful pasta enterprises in the whole of Italy. Nowadays the family is looking to expand their business to the global market. What follows is the story of the Rana legacy, as well as the newest addition to the family, Gian Luca Rana.
It might be easiest to describe Giovanni simply by relaying what people usually say about him – that he was born holding a tortellino in his hand. He was still very young when he started working in his brothers’ bakery, learning the tricks of the trade he would later use to start his own enterprise. When he finally did it, he was smart enough to incorporate traditional techniques into the process of making pasta. This distinguished him from his competition, making it possible for him to open his own factory. Once his brand started to get recognition even outside his homeland, Giovanni ventured into opening restaurants in some of the biggest cities in the world, such as New York. But this is not where the story of the Rana legacy ends.
Pastificio Rana, Giovanni’s pasta factory, is now among the top Italian pasta manufacturers. It is mostly run by his son, Gian Luca Rana, who has been given the title of CEO. And instead of just trying to make sure his father’s pasta empire doesn’t fall during his reign, Gian Luca has plans regarding its expansion. It is his opinion that the Rana brand needs to make itself more self-sufficient, which is why he has already started planning acquisitions of companies specializing in fresh produce, such as dairy. By doing this, he believes they will be able to easily introduce their products on the global market. That way Pastificio Rana will become a world-renowned brand.
In the meantime, not even Gian Luca’s father is ready to fully retire, which is why he has started making plans for a cooperation with an American company that wants to open a chain of Italian fast-food restaurants. All things considered, it seems safe to conclude that we will be hearing a lot more about the Rana family.